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Vira Mamchur Schwartz

Writer

vschwartz@dailyvoice.com

Vira Mamchur Schwartz is the quintessential jack-of-all-trades... and master of a few of them. Vira’s editorial career started in technology publishing, writing and editing at the Ziff-Davis publication Computer Shopper. Later she served as Managing Editor at CD-ROM World and then Internet World, before moving to freelance writing.

Her articles have appeared in the New York Times, L.A. Times, Folio, Portable Computing, Internet Shopper and other websites and magazines that no longer exist. She ghost-wrote and designed an award-winning diet and fitness book for a popular fitness personality and, currently, loves to tell stories about people and animals. 

Vira Mamchur Schwartz's Contributions

News
Macy’s Free And Fabulous Flower Show Turns 50—Let the Good Times Bloom! Macy’s Free And Fabulous Flower Show Turns 50—Let the Good Times Bloom!
Macy’s Free And Fabulous Flower Show Turns 50—Let the Good Times Bloom! Spring is blooming big at Macy’s Herald Square, where the 50th Annual Macy’s Flower Show will dazzle visitors from April 27 through May 18. This beloved New York tradition transforms the iconic flagship into a floral spectacle—free and open to the public during regular store hours. Though this marks the 50th show at Herald Square, Macy’s floral legacy actually began back in the 1940s at its San Francisco store. What started as a clever way to launch a perfume line—using fresh flowers, naturally—blossomed into a cherished annual celebration. By 1975, Herald Square picked up the petals and tur…

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by Vira Mamchur Schwartz
News
Four Legends, One Stage: The Queens Tour Brings R&B Royalty To The Northeast​ Four Legends, One Stage: The Queens Tour Brings R&B Royalty To The Northeast​
Four Legends, One Stage: The Queens Tour Brings R&B Royalty To The Northeast​ Four music legends on one stage. For the first time ever, Chaka Khan, Patti LaBelle, Gladys Knight, and Stephanie Mills are coming together for a powerhouse tour that’s rewriting music history—“The Queens Tour: 4 Legends. 1 Stage.” This unprecedented event celebrates decades of timeless hits and showcases the unparalleled talent of these legendary artists.​ Each artist brings a legacy that helped shape the sound of soul, funk, and R&B. Chaka Khan, the "Queen of Funk," gave us hits like "I'm Every Woman" and "Ain't Nobody." Patti LaBelle’s ballads, including "If Only You Knew" and "On My…

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by Vira Mamchur Schwartz
News
Amazon’s Annual Book Sale Returns April 23–28: Save Big On Bestsellers, Kindle Favorites & More Amazon’s Annual Book Sale Returns April 23–28: Save Big On Bestsellers, Kindle Favorites & More
Amazon’s Annual Book Sale Returns April 23–28: Save Big On Bestsellers, Kindle Favorites & More Remember when Amazon was just an online bookstore? It’s come a long way since then—but every spring, book lovers get a sweet reminder of those early days thanks to Amazon’s Annual Book Sale, this year running April 23 to 28, 2025. For six days only, readers can enjoy major discounts—making it the perfect time to catch up on those “must-reads” and BookTok darlings that have been sitting in your cart for months. This year’s deals include up to 80% off select Kindle ebooks and up to 65% off top print and children's books. There are also hundreds of audiobooks priced under $8. Whether you pref…

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by Vira Mamchur Schwartz
News
Wilder than KFC Toothpaste? Hismile Just Dropped New Surprise Toothpaste Flavors Wilder than KFC Toothpaste? Hismile Just Dropped New Surprise Toothpaste Flavors
Wilder than KFC Toothpaste? Hismile Just Dropped New Surprise Toothpaste Flavors Now that Hismile’s finger-lickin’-good KFC Toothpaste is officially sold out, fans of bold brushing are looking for their next adventurous flavor fix.  And just in time, the viral oral care brand has launched Season 2 of its Blind Box Toothpaste—a mystery pack of eight brand-new, unreleased flavors available now, but only while supplies last​. Each box includes an assortment of uniquely flavored toothpastes, but you won’t know what’s inside until you open it. Even more exciting, one of the flavors might be an Ultra Rare Mystery Flavor that promises to be something “you’ve never seen be…

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by Vira Mamchur Schwartz
News
Stevie Nicks And Billy Joel To Play Only Tri-State Show This Summer At MetLife Stevie Nicks And Billy Joel To Play Only Tri-State Show This Summer At MetLife
Stevie Nicks And Billy Joel To Play Only Tri-State Show This Summer At MetLife Stevie Nicks is hitting the road again, and fans in the Northeast have a lot to look forward to.  The Rock & Roll Hall of Famer has announced her 2025 North American tour, with tickets for her tour going on sale Friday, April 18. One of the tour's most anticipated events is Nicks' joint performance with Billy Joel at MetLife Stadium in East Rutherford, on Friday, August 8, 2025. This marks their only tri-state appearance together, promising a night filled with classic hits and unforgettable moments. ​Tickets are available at Vivid Seats, Ticketmaster, and StubHub. Billy Joel,…

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by Vira Mamchur Schwartz
News
Three Days, Two Stages: All Things Go Returns To Maryland Bigger Than Ever Three Days, Two Stages: All Things Go Returns To Maryland Bigger Than Ever
Three Days, Two Stages: All Things Go Returns To Maryland Bigger Than Ever All Things Go started small—now it’s one of the hottest tickets on the East Coast. And in 2025, it’s going even bigger. The 11th annual All Things Go Music Festival returns to Merriweather Post Pavilion in Columbia, MD, from Friday, Sept. 26 through Sunday, Sept. 28, 2025. For the first time ever, the festival will span three full days with over 40 artists performing across two stages. Tickets go on sale to the general public April 18, 2025. According to an interview with the festival's founders in Forbes, ticket demand has been so great that 2023 had 40,000 people on a waiting list. This a…

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by Vira Mamchur Schwartz
News
Twilight In Concert Tour Reignites The Magic Of Bella And Edward Twilight In Concert Tour Reignites The Magic Of Bella And Edward
Twilight In Concert Tour Reignites The Magic Of Bella And Edward "Twilight" is back in a whole new way.  It's been over 15 years since the movie was first released, but the  soundtrack still trends on wedding playlists and its fanbase remains fiercely loyal. Now, this fall, fans can experience the "Twilight in Concert" tour which aims to captivate fans with a unique live-to-film experience. A 12-piece rock and orchestral ensemble will perform Carter Burwell’s original score live, synchronized with a screening of the 2008 film "Twilight," all under the glow of 1,000 candles. ​ Whether you're Team Edward or Team Jacob, the tour offers an immersi…

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by Vira Mamchur Schwartz
News
Post Malone And Jelly Roll Set To Rock Citi Field In Tour Finale On June 4​ Post Malone And Jelly Roll Set To Rock Citi Field In Tour Finale On June 4​
Post Malone And Jelly Roll Set To Rock Citi Field In Tour Finale On June 4​ Post Malone and Jelly Roll are ending their 2025 “Big Ass Stadium Tour” with one final blowout at Citi Field in New York on Wednesday, June 4—and it’s going to be massive. This tour has been all about heart and raw talent. Post Malone’s foray into country has caught fans off guard—in the best way—and shown just how far his range can go. And Jelly Roll? He’s lived every word he sings. That authenticity has made this pairing electric on stage. This tour marks a pivotal moment in both artists' careers.  Post Malone's venture into country music with "F-1 Trillion" earned him a Grammy…

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by Vira Mamchur Schwartz
News
Spring Break Crowds Flock to Legoland, Now Open With New Attractions Spring Break Crowds Flock to Legoland, Now Open With New Attractions
Spring Break Crowds Flock to Legoland, Now Open With New Attractions Legoland New York Resort in Goshen kicked off its fifth season on April 10—and it's bursting with family fun just in time to rescue your spring break plans. Kids (2 to 12) can dive into seven Lego-themed lands packed with 40+ rides, shows, and splash zones. The big buzz this year? The brand-new Lego Duplo Peppa Pig Playground—a colorful, 13,000-square-foot play zone where little ones can step into Peppa’s world. Kids can explore Peppa’s house, hop into Daddy Pig’s red car, or sail on Grandpa Pig’s boat Legoland New York Resort It’s not just about Peppa, though. Legoland is back with…

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by Vira Mamchur Schwartz
Sports
Boston’s Back: Celtics Power Into Playoffs With Championship Repeat Dreams Alive Boston’s Back: Celtics Power Into Playoffs With Championship Repeat Dreams Alive
Boston’s Back: Celtics Power Into Playoffs With Championship Repeat Dreams Alive The Boston Celtics have officially punched their ticket to the 2025 NBA Playoffs, clinching one of the top seeds in the Eastern Conference.  For fans across Massachusetts and beyond, it’s another step toward an unprecedented 19th championship. This Celtics squad, led by all-star talent and tough team chemistry, has been one of the most consistent teams in the league all season.  They locked in the No. 2 seed with a 61-21 regular-season record and look like serious repeat contenders heading into the postseason.  Tickets for the Celtics' first playoff game scheduled for Sunda…

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by Vira Mamchur Schwartz
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